Food industry consultants shape culinary firms' marketing and branding strategies by driving innovation, and increasing brand visibility. Their multi-layered contributions include market analysis, consumer insights, and strategic guidance, fostering the development of impactful marketing and branding initiatives. Here's how Food Industry Consultants contribute to the development of innovative marketing and branding strategies for culinary businesses: Market Analysis and Trend Identification Food industry consultants conduct comprehensive market analyses to identify emerging trends, consumer preferences, and competitive landscapes within the culinary sector. By leveraging their in-depth market knowledge, consultants can provide invaluable insights into evolving consumer behaviours, popular culinary trends, and market gaps,...

Truth is stranger than fiction. For most of us, the definition of “organic” is pretty straightforward: “food grown and produced without the use of synthetic pesticides, growth hormones, or antibiotics.” But in reality, the term “organic” is a little more complicated. The organic label doesn’t only mean the food hasn’t been sprayed with synthetic chemicals. There are some very specific criteria that the U.S. Department of Agriculture (USDA) says must be met for a food to be certified organic. In addition, the term “natural” is commonly used as an alternative to “organic,” and it also has its own set of...